Visual identity project for a shop characterised by a double identity. Its dualism - between healthy and comfort food - is represented through the juxtaposition of a typographic logotype with the bright tones of the illustrated icons composing a playful pattern.
This double nature is also represented within the shop's interiors: the contrast between the white and minimalistic furnitures with the central counter, which is colourful and characterised by a more complex design.
Visual identity project for a shop characterised by a double identity. Its dualism - between healthy and comfort food - is represented through the juxtaposition of a typographic logotype with the bright tones of the illustrated icons composing a playful pattern.
This double nature is also represented within the shop's interiors: the contrast between the white and minimalistic furnitures with the central counter, which is colourful and characterised by a more complex design.